Engaging content is about storytelling. Since humans gathered around the fire stories have fed people’s imagination and whoever tells a good story is sure to capture her or his audience. But how do you tell the story of your event? We asked Sarah Gaffney, Senior Marketing Manager at UBM, who runs a content marketing campaign for ‘Sleep’, an annual event for hotel design.
This year Kontenthaus is supporting the Festival of Marketing with content marketing services, which has been great fun. We spoke to Commercial Director Kate McVeigh about what makes this event so different and how her team goes about creating great content with Festival partners to provide value to visitors before, during and after the event.
Tim Headley from Briefing Media talks about why content marketing has become such an important tool for event marketers. It’s all about “giving your audience what they want” according to Tim. Where hard sales messages fail, quality content can create real engagement. Read the full interview here.
We caught up with Richard Waddington, Chair of the Event Marketing Association, to discuss how the role of the corporate event planner has changed over the past years. “You have to understand the objectives to be able to deliver, which means you have to think and behave like a marketer”, Richard explains.
Michael Oakes, Head of Programmes at the Economist, told us how his team managed to launch a global event from scratch by using social media. Find out how he and his team leveraged LinkedIn and Twitter to reach out to their target audience and engage the right people and experts.
We spoke to Ben Wood, Marketing Director at Incisve Media, about how new challenges are shaping the events industry, from technology to content marketing and social. Ben told us how Incisive is driving better engagement with editorial content. Watch the video or read the transcript here.
Informa is undergoing a massive transformation to grow its audience via content marketing and a renewed focus on digital channels. We caught up with Informa’s Chief Audience Officer Isobel Peck to discuss the changes at Informa and how it has impacted her marketing and recruitment strategy.
LinkedIn is the world’s biggest social platform for professionals and an excellent tool for B2B marketers. However, we have met very few marketers who truly understand how to unleash the power of LinkedIn. Here is our five-step guide for event marketers on how to rocket-fuel your campaign at a ridiculously low cost.
We spoke to Susanna Kempe, CEO of WTG Events, about the main challenges for the events industry. “We have the opportunity to fly or go crashing into the rocks”, she told us. Whilst the industry faces great challenges from free and cheap events, there is also opportunity with the growing demand for better intelligence and face-to-face gatherings.
For the last three years Kontenthaus has run many content marketing campaigns for large and small events organisations. We learned that the same rule applies to marketing as to all other editorial content: it as has to be relevant and actionable. This will make the difference between a good and a bad content marketing campaign.
Pre-event marketing can be a difficult balance between PR demands and the need to produce quality content for lead generation. Here is a short guide how event marketers can involve sponsors and speakers in creating content delegates and visistors want by talking more about the ‘why’ and less about the ‘what’. A tactic that ensures everybody wins.
Here we talk about how events companies can grow engagement and visitor numbers by deploying a smart content marketing techniques. The great thing about event companies is that they already produce amazing content. The challenge, however, is how to effectively capture and harness the power of it.