» Our editorial team has years of experience in building content strategies for top brands.
» We build in amplification tactics based on research rather than intuition.
» Every item of the plan is goal oriented so you get maximum return.
» The outcome is a detailed editorial and marketing plan that is ready to be rolled out
Existing content (blogs, white papers, marketing collateral)
Analyse customer data and segmentation
Build a detailed picture of current status
Demographics, personae, reading habits
Preferred devices, platforms, websites and apps
What do they feel passionate about? What is the action trigger?
Identify content that is already shared online
Analyse subjects, formats, headlines, keywords, etc.
Map successful content to customer personae
Identify people who are good at sharing content
Prioritise influencers according to reach
Identify what triggers them to interact and amplify
Detailed editorial guidelines: keywords, tone, style
List of subject areas with priorities
Recommended publishing and amplification tactics
Extensive keyword analysis on social and search
Prioritise topics and keywords on effectiveness and impact
Device detailed plan and instructions on keyword use
Define ideal format, length and structure of content
Guidelines on the right mix of content for search and social
Decide on main amplification tactics
Map content formats to amplification channels
Document detailed guidelines on distribution strategy
Set KPIs for your content campaign
Projection for increase in traffic and lead generation
Set goals and milestones for the next 6-12 months
Editorial style guide including style, tone of voice, etc.
A full editorial calendar and project plan for the first 6 months
Guidelines: commissioning , workflow and review processes