Content Marketing Training

The best of learning anything is by doing

 
» Our training courses are tailored to your requirements and current projects or objectives
» We call them ‘boot camps’ because they feature tough challenges and hands-on learning
» Every participant will walk away with actionable learning points that can be implemented tomorrow
» Each attendee will have unlimited access to our knowledge network after the course

 


SAMPLE COURSES

 

BECOME A CONTENT MARKETING HACKER IN ONE DAY

 

  • Introduction to Content Marketing: definition | why it matters | bought, owned and earned content
  • Audiences and content types: define and segment your audience | 5 content marketing campaigns dissected | types and formats | metrics and ROI
  • Content Workshop: build a content plan pitch in 2 hours | present to the group | feedback
  • Planning your content strategy: content audit | competitor analysis | resource planning | templates and libraries | scheduling | optimisation
  • Content Workshop: perfect your content marketing pitch and present a business plan
  • Conclusion: 3 actionable takeaways | what can we change tomorrow?

 


HOW TO BUILD A CONTENT EMPIRE ON LINKEDIN

 

LinkedIn Training Course

 

  • LinkedIn opportunities: Company & Showcase Pages, Publishing Posts, Sponsored Updates & Direct Sponsored Content, InMail, LinkedIn Groups, SlideShare
  • Tactical Plan: what to share, objectives, key metrics, action items
  • How to identify and collaborate with influencers
  • Employee advocacy: how to empower your network
  • How to build a business case
  • Practical Session: Build a 6 month LinkedIn Plan
  • Presentations and Review
  • 3 key takeaways and action points

 


 

COPYWRITING AND EDITING FOR EVENT MARKETERS

copywriting for event marketers

  • Introduction to copywriting
  • What makes a good article, headline, caption?
  • 15 free tools for improve quality and productivity
  • How to source and use images and graphics
  • Video crash course
  • How to commission content
  • Content marketing essentials: mapping content, call-to-action, planning
  • MENTOR SESSION: improve your copywriting skills in 5 steps

 

google analytics training course

Google Analytics Training Course

  • Getting started: the holistic approach to analytics
  • Essentials: tracking, filters, goal setting, conversion
  • Understanding your audience: reports, visualisation, channel performance
  • Optimise content: page performance, A/B testing, tracking events, in-page data
  • How to measure online success
  • Creating a KPI dashboard
  • BOOT CAMP: get your Google Analytics account up-to-scratch in 4 hours

 

how-to-become-a-webinar-champion-1

webinar

  • What is the best platform for you?
  • Business models: lead generation or paid-for content
  • How to run a killer marketing campaign for your webinar
  • Formats: 3 successful webinar series dissected
  • Pre-webinar: select and attract speakers, choose formats
  • How to engage your audience during the webinar
  • Post-webinar: how to keep the conversation going
  • WORKSHOP: design a webinar campaign in 3 hours – present to group
  • Exercise: Run a live webinar on webinars!

 

Content Marketing Training


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